Email marketing is a large part of marketing automation, marketing automation is different because you need to design flows and automation through triggers and lead scoring.
Looking at the google framework of “See - Think - Do - Care”, we know that every business has different types of consumers through their lifetime cycle before a purchase. To get someone that takes an interest in your product or service, to a prospect, to a lead and finally to a customer, can take time and effort. During the journey of this potential client, you also have to deal with competitors or alternatives of your product to the moment this searcher is ready to buy.
Therefore, we will design your Marketing Automation process to your needs in order to influence your potential clients during their journey until the sale (and after sale) - it can enable you to increase return on investment by delivering more relevant, targeted prospect and customer communications during the customer lifecycle. Want to find out if Marketing automation can help your business? Contact us today without any obligation.